About Anna Zetterlund
Born Sweden, raised England, Spain and then Sweden again, I’m a bilingual copywriter with a global mindset. My idea of a good idea is one rooted in human truth, to create ads that hopefully don’t feel too much feel like ads. And better yet, that tap into pop culture, my ultimate consumption of choice.
Whether it’s a new brand platform, concept, film script or just a few captions, I’m a firm believer in strategy-led creative and having a clear point of view. So in a noisy world, my skills lie in making the complex feel simple, and the simple never boring.
Experience
- Copywriter & Creative - POC (August 2024 - now)
- Copywriter - Freelance (January 2024 - June 2024)
- Copywriter - B-Reel Stockholm (January 2022 - December 2023)
- Creative Intern - B-Reel Stockholm (December 2021)
- Copywriter Intern - 77 Diamonds (June 2021)
- Creative Intern - The&Partnership Stockholm (May 2021)
Education
- Copywriter/Art Director Program - Berghs SoC (2020-2022)
- BA in Film & Television Production - Dalarna University (2015-2018)
Awards
- AKQA Future Lions 2022: Grand Prix
- One Show Young Ones 2022: Silver Pencil
- One Show Young Ones 2022: Merit
- D&AD New Blood 2022: Wood Pencil
Other Experience
- Casting Assistant - Wideryd Casting (2019-2020)
- Production Assistant - Bigster (2018-2019)
- Video Assistant - FLX (2018)