About Anna Zetterlund

In high school I wrote a script about two guys from rivalling gangs that fall hopelessly in love. If you're a publisher I still have the original manuscript I can send you. Mind you I was seventeen and the closest thing to love I’d experienced was an unrequited crush on a tall boy with a bad attitude. Do with that what you will.

Fast forward eight years and I’m a Copywriter student at Berghs School of Communication, cracking and executing ideas that people far smarter than me deemed award-worthy. Thanks for that. And for the last two years I've received actual professional money to write scripts, ideas, campaigns and zingy one-liners about running, makeup, baby bottles, timeless design icons, and anything else I’m lucky enough to get my hands on.

The path from forbidden romance to New York City running – long, winding and ultimately gratifying – is why I now call myself a Copywriter. A Copywriter with a big fat crush on the process of coming up with an idea that has your attention and words that have you reading.

Experience

Copywriter - Freelance (January 2024 - now)
Copywriter - B-Reel Stockholm (January 2022 - December 2023)
Creative Intern - B-Reel Stockholm (December 2021)
Copywriter Intern - 77 Diamonds (June 2021)
Creative Intern - The&Partnership Stockholm (May 2021)

Education

Copywriter/Art Director Program - Berghs SoC (2020-2022)
BA in Film & Television Production - Dalarna University (2015-2018)

Awards

AKQA Future Lions 2022: Grand Prix
One Show Young Ones 2022: Silver Pencil
One Show Young Ones 2022: Merit
D&AD New Blood 2022: Wood Pencil

Other Experience

Casting Assistant - Wideryd Casting (2019-2020)
Production Assistant - Bigster (2018-2019)
Video Assistant (aka professional monitor setter-upper) - FLX (2018)